In today’s digital age, LinkedIn has emerged as a premier social networking platform for professionals. With a global user base exceeding 900 million individuals, LinkedIn offers an exceptional platform to exhibit your skills, experience, and expertise to potential clients and business partners. To truly differentiate yourself, consider developing a compelling featured section for your LinkedIn profile.
From a business owner’s perspective, the purpose of your featured section is to illustrate HOW you deliver the results you promise to your clients, as outlined in your profile headline. Utilise various multimedia formats to demonstrate the ‘how’ behind your product or service delivery.
The featured section enables you to highlight your most impressive work, showcase your latest projects, and share your most notable accomplishments with your network. It is prominently located just below your ‘About section,’ occupying a prime position at the top of your LinkedIn profile. This placement offers an exceptional opportunity to present your skills and expertise to your target audience.
Consider the following tips when populating your featured section on LinkedIn:
- Opt for a top-tier image or video: Begin your featured section with an attention-grabbing image or video that seizes your audience’s interest. Opt for a high-quality image or video that either showcases your work or embodies your brand.
- Showcase your recent projects: Populate your featured section with your most recent projects or work that you hold in high regard. This could be an article you’ve penned, a podcast on which you’ve featured, or a project you’ve completed for a client. Be sure to provide a succinct description of each project, alongside any pertinent links or images.
- Flaunt your expertise: Leverage your featured section to put your expertise on full display and position yourself as an authoritative figure in your field. This might involve sharing your most recent blog post, details of a speaking engagement, or a thought-provoking leadership article. By shining a light on your expertise, you’ll attract potential clients or partners seeking someone with your unique skills and experience.
- Showcase Your Business’s Accolades and Triumphs: If your business has earned any awards or achieved remarkable milestones, make sure to highlight them in your dedicated LinkedIn featured section. This could include showcasing certifications your business has earned, professional accolades it has received, or significant work anniversaries. Displaying your business’s accolades and triumphs communicates that it is a high-achiever, distinguishing it from others in the industry.
- Include mentions in the media: If you and/or your business has garnered media attention, be sure to incorporate those mentions into your featured section. This could encompass a news article, an interview, or a guest appearance on a podcast. Showcasing your media mentions underlines your status as a thought leader and expert, adding an extra layer of credibility to your profile.
- Share your philanthropic endeavours: If you or your business has actively engaged in volunteer work or community service, ensure it’s featured in your dedicated section. This could be a fundraising event you’ve spearheaded, a charity you endorse, or a cause you’re deeply passionate about. Sharing your volunteer work illustrates that you’re a well-rounded individual and a business who cares and is committed to making a positive impact in the world.
In closing, establishing a featured section on your LinkedIn profile is a superb method to exhibit your skills, experience, and expertise. By adhering to the guidance provided, you’ll craft a compelling featured section that captures your audience’s interest and distinguishes you from your peers. Keep in mind to regularly update and refresh your featured section to ensure it remains pertinent and captivating. Armed with a well-curated featured section, you’ll draw in potential clients, partners, and collaborators, propelling your business to new heights.
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