You’re in a good routine with LinkedIn. You’re consistently producing relevant content. You’re sharing valuable insights that highlight your diverse experience. You’re interacting with people as often as you can. And yet, your engagement is stagnant. Welcome to the content creation crisis, and here’s how you overcome it: start asking the right questions.
From content consumer to content creator
As part of your journey to this point in your LinkedIn life, you know how important it is to move beyond simply being a content consumer. It’s mission-critical to be an active content creator. When you reach the point of the content creation crisis, it’s time to dig deep. Start by actively researching patterns and strategies that people you follow, interact with, or admire, use. Adopt an analytical approach to your LinkedIn feed for a few weeks, and look for underlying trends in how people engage and interact.
The power of questions
Now that you’ve diligently researched how your broader network gets it right, it’s time to level up your LinkedIn presence through the power of questions. People naturally gravitate towards engaging conversations and content. Questions spark conversation and invite active participation.
Align with the LinkedIn algorithm
LinkedIn prioritises content that keeps people engaged. Questions naturally spark dialogue and interaction, prompting users to comment, share, and return to the platform for further discussion. This level of engagement signals to the algorithm that your content is valuable, increasing your post’s visibility and reach.
Trigger conversations with your connections
LinkedIn prioritises content from your connections in your feed. Asking a question directly addresses your network, encouraging discussion and building stronger relationships. Frame a few of your posts as conversation starters. That will help you spark interesting conversations and further engagement.
Position yourself as an authority
When people respond to your questions, they’re not just engaging with the content, they’re seeking your expertise. Use this to your advantage and as an opportunity to showcase your expertise. Insightful comments, sharing relevant resources, and highlighting your experiences help you position yourself as an authority.
The lead generation effect
By following this question-based approach regularly, you’ll soon find your network considering you the “go-to” person when they are looking for guidance on your industry, sector, or interests. This allows you to make direct contact and lead personal conversations towards making a sale, setting up an appointment, or discussing potential business opportunities.
Four ways to implement the question-based approach
There are four key ways you can further enhance your LinkedIn presence using the question-based approach. We recommend:
- Igniting the conversation by ending each post with a question: A thought-provoking question naturally encourages conversation, engagement, and interest.
- Aiming to educate, not just inform: Actively demonstrate your deep knowledge within your field by providing insightful content and valuable perspectives.
- Showcasing your solution: Actively participate in the continuing conversation, and use this participation as an opportunity to subtly showcase your solution and expertise.
- Inviting direct contact: Encourage your network and conversation participants to make contact with you. A simple “I’d love to chat more with you about this, please drop me a message” or “I can see you’re keen to learn more, I’ve just sent you a private message with my contact details so we can chat offline” will do it.
Questions are often the answer to elevating your LinkedIn presence. Can you see how our question-based approach framework can accelerate your lead generation on LinkedIn?
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