LinkedIn is an indispensable tool for your networking and building your professional profile. With more than 1 billion members worldwide, standing out in the crowd can prove difficult. That’s why it’s so important to develop and maintain an optimised, effective LinkedIn presence. One way to achieve this is by conducting a thorough LinkedIn audit. In […]
The interconnectedness of our world nowadays has enabled us to build a global network of peers, friends, and potential leads. Using LinkedIn to build your global network may be a goal for you, especially if you’re building an international client base. Here’s how to build your global network on LinkedIn. Define your objectives Before you […]
Using LinkedIn’s abundance of data analytics to your advantage is an important part of your LinkedIn strategy. Understanding the rich data LinkedIn empowers you with, is just the start. As you move beyond understanding and towards absorbing actionable insights, LinkedIn Analytics gives you a powerful suite of tools. LinkedIn’s analytical tools help you understand your […]
What makes someone stop scrolling and start engaging with your content? In this article, we outline key ways to turn passive scrollers into leads you can engage with. Passive scrolling is part and parcel of online life. In a world where we want to grab someone’s attention, though, it can make life difficult. That’s why […]
A splendid adage I came across many years ago, which still resonates profoundly today, is, “Your lead generation strategy is only ever as good as your ability to convert leads into sales…” The perennial question I’m often asked is, “Adam, I’m experiencing an uptick in traffic and inquiries, yet I’m still grappling with converting them […]
If you and your team aren’t repurposing your content into various formats for different channels, you’re considerably reducing the return on investment when it comes to content creation. It’s like buying a new car and never taking it for a proper spin. So, after crafting quality content for your audience, don’t just leave it in […]
As the CEO and founder of a LinkedIn marketing agency, I appreciate the significance of every detail involved in creating successful events. Over the years, I have refined and enhanced my processes with each event, resulting in remarkable experiences that continue to improve. However, I am aware that generating excitement for online events can pose […]
LinkedIn proves to be an invaluable resource for anyone seeking to expand their professional network. With a staggering 930+ million users, it offers a splendid platform for forging connections with potential clients, partners, and industry thought leaders. Unlike other social media platforms, LinkedIn specializes solely in business-related content, encompassing the display of one’s experience and […]
Ever wondered how some LinkedIn posts effortlessly captivate and engage their audience? Are you longing for your posts to grab the attention they truly deserve, but don’t know where to begin? Fret not, for I am here to lend a hand. Becoming a LinkedIn influencer is no overnight success story, my friend. The truth is, […]
If you’ve been utilising LinkedIn for some time now and are witnessing positive results for your business, you may have contemplated upgrading to LinkedIn Premium for even greater success. There are advantages for the right individuals in making this upgrade, and today I will delve into some of them. LinkedIn Premium accounts present advanced features […]
Are you prepared to unleash your brilliance upon the world and establish yourself as a sought-after thought leader? Look no further than LinkedIn, the world’s largest professional networking platform! With a vibrant community boasting over 900 million members worldwide, an eager audience awaits to hear your ideas and connect with you. However, becoming a LinkedIn […]
LinkedIn, the dynamic social media platform for professionals, offers a unique space for connection and networking. Like any social platform, LinkedIn employs algorithms to curate personalised content on users’ feeds. In this post, we’ll delve into the inner workings of the LinkedIn algorithm, exploring how it influences the content users encounter. It’s important to recognise […]
LinkedIn is a powerful social media platform that connects professionals from all over the world. With over 900+ million users, it’s no wonder that LinkedIn is a popular place to showcase your skills and expertise. One of the best ways to do this is by creating a profile banner that represents your personal brand. Your […]
Hey there! Let’s get real for a moment. Is your business unleashing the full potential of LinkedIn? Are you harnessing its power to boost your brand’s visibility, expand your network, snag leads and conversions, and ultimately drive up your revenue? If not, you’re missing out on a golden opportunity that could be a game-changer for […]
In the realm of B2B marketing, LinkedIn reigns supreme as the ultimate social media platform. However, the methods of utilising it effectively have undergone significant transformations over the past couple of years. As a result, we’re delving into the world of LinkedIn engagement and exploring the best practices to optimise your presence in 2023. LinkedIn […]
LinkedIn has undergone significant changes since its launch in 2003, much like other major social media platforms. With over 900 million members, it is crucial to have a presence on LinkedIn and utilise the available tools to enhance your business, skills, and reputation. As a business owner, you should consider using the following LinkedIn features: […]
LinkedIn has established itself as the world’s premier professional networking platform, connecting millions of professionals across the globe. It currently boasts an impressive user base of over 900 million members from more than 200 countries and territories worldwide, making it the largest professional social network in existence (LinkedIn.com) Although LinkedIn boasts an impressive user base […]
Developing a comprehensive marketing strategy involves more than simply planning and posting content. In order to effectively utilise the platform, it is crucial to also track relevant metrics and analyse the performance of your posts. LinkedIn is widely recognised as the premier channel for B2B content distribution, with 80% of B2B social media leads generated […]
LinkedIn recommendations are written comments from people who have worked with you, that describe your work and highlight your strengths. They are similar to the references you might give when applying for a job. They can be found at the bottom of your LinkedIn profile, which makes it easy for others to see them without […]
Asking for recommendations on LinkedIn can be a great way to strengthen your professional network and showcase your skills and accomplishments to potential employers or clients. It can also be a daunting task, especially if you’re new to the platform or if you’re not used to asking for professional references. So, if you’re looking to […]
LinkedIn is the ultimate professional networking platform, connecting people from all areas of business to opportunities and resources that spur growth. As a company, it’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience — both of which are integral to effective social media marketing. For business professionals, LinkedIn […]
Business owners and sales people using LinkedIn know how powerful the platform is for growing a business and generating high quality leads and sales off the back of the platform. LinkedIn has a free feature called SSI available for all of its users. What is SSI you ask? SSI stands for Social Selling Index score. […]
Linkedin Audio Events are live interactive audio-only events that you can host on the platform. They usually last anywhere from 15 minutes to 3 hours and are a great way to bring your professional community together to connect and learn from industry experts. The user experience is comparable to live conferences or meetings where the […]
Pose this question to you and your team….. Is your business using LinkedIn to its potential? Are you using it to improve brand awareness, build your network, generate leads and conversions, and increase revenue? LinkedIn is a platform that’s often overlooked and for many businesses a missing link that could prove vital in their own […]
Your LinkedIn featured section is one tool that is crucial to your success on LinkedIn. It’s one of the first things your potential clients and prospective clients see when they visit your profile and it’s a place you can showcase important events coming up and some of your key highlights and achievements. There are a […]
A feature that is currently being rolled out to all members who have creator mode turned on is Creator Analytics. If you don’t have access to this new feature as of yet don’t be alarmed it is being released in stages and will be available for you in the near future. To check availability, click […]
Most people are now aware of the value of LinkedIn, especially as a powerful networking tool. Did you know the platform is currently offering a feature called Services Pages? Service pages are an extremely effective way to showcase your services or products, generate leads and attract more clients. They’re essentially dedicated landing pages that showcase […]
As someone who uses Linkedin to promote your business, I’m sure you have wondered in the past if all the work you have been doing on the platform is effective and building your brand as an authoritative presence. How do you know if the posts and content you’re creating are providing success for your business? […]
Most people have probably heard of the term “Lead Magnet” we will get into what they are if you don’t know shortly. Usually, a business will set them up on a website but do you have one on your LinkedIn profile? What are lead magnets? A lead magnet is defined as a free offer that’s […]
LinkedIn is the world’s premier business network with 800 + million users in 2022. Why are so many people using the platform? One of the biggest reasons is to strengthen their professional networks and connect with people in their chosen fields. It’s also a great place to stay in touch with colleagues both old and […]
What is LinkedIn Sales Navigator? Sales Navigator utilises the power of LinkedIn’s 800M+ member network to help Sales professionals find and build relationships with prospects and customers through modern selling. On average, modern selling leaders see: +15% more sales pipeline created +42% larger deal sizes closed +59% of total revenue influenced by Sales Navigator It’s […]
Nothing irks people more than a blatant sales pitch in a LinkedIn connection request or the first message you get from a new contact. Whether it’s social media, email, or any other medium, it’s something that just won’t entice many people to open. Make sure you are being patient and invest in building a reason […]
LinkedIn is a great way to connect with people in your niche or industry. But if you’re not using it correctly, then all of those hours spent creating an amazing company page could be wasted because no one will take the time to scroll down and view it. Make sure that when potential clients land […]
Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
We have all had to bear the brunt of burn out, stress and uncertainty, as a business owner. In fact, many of us are on the same boat given the current climate. But the question is, what are you going to do about it? How will you win your life and business back? While many […]
Being a business owner and a member of a family means that the line between professional and personal life is often blurred. More often than not, wouldn’t you agree?! So if we are living in a world always connected and very little balance (unless you’ve mastered it!), can there ever really be a balance? But […]
There are some very common social media mistakes that business owners make which are not only annoying to consumers; they can (and do) actually drive customers away from your brand. Social media can be an absolute boon for your business and for your brand. Yet if you get your approach wrong, it can quickly destroy […]
If you’re like most people working in a sales driven industry, the most frustrating aspect of your business is getting high quality leads that convert. After all, you know what to do with a good lead when you get one, right? The problem with most lead generation strategies today that are based on white papers, […]
“…Your lead generation strategy is only ever as good as your ability to convert leads into sales…” Makes sense, right. Yet, it seems—for many years now—we’ve been lead to believe lead generation is the main issue for not generating sales. But is lead generation the only issue or is it also our ability to convert leads into sales? Of […]
We all know Social Media can be an incredible tool for creating business opportunities and lead generation. However, it seems even still after 11 years Social Media platforms, such as Facebook and Twitter launched, very few of us understand how to use Social Media effectively as part of our branding and marketing activities. Here’s […]
