This may seem an oddball approach, but the way to get a business to notice your business is to get them to notice you. Of course, LinkedIn is all about building personal, genuine connections, but ultimately, you’re looking to land that business as a client. Understand the LinkedIn landscape You couldn’t walk into the offices […]
You’re pouring so much energy into your LinkedIn lead generation efforts, but how do you know if it’s paying off? You need data and keen analysis to decide what you do next. In this article, we discuss how to measure what matters on LinkedIn. Measure what matters Here’s the good news: LinkedIn gives you excellent […]
LinkedIn stands out as the quintessential platform for building connections, sharing insights, and showcasing expertise. The platform continues to evolve and has yet again introduced a new feature to enhance user experience. Aligning with the digital revolution, where artificial intelligence (AI) continues to shape our online experiences, LinkedIn has introduced an AI button to rewrite […]
LinkedIn, boasting over 950 million registered users, stands as one of the most engaging social platforms in today’s market. It’s a vital channel that businesses and professionals looking to expand their reach should wholeheartedly embrace. To expand this reach it is vital that a resonating marketing strategy is utilised. Personally, I find great resonance with […]
In today’s digital age, LinkedIn has emerged as a premier social networking platform for professionals. With a global user base exceeding 900 million individuals, LinkedIn offers an exceptional platform to exhibit your skills, experience, and expertise to potential clients and business partners. To truly differentiate yourself, consider developing a compelling featured section for your LinkedIn […]
Pose this question to you and your team….. Is your business using LinkedIn to its potential? Are you using it to improve brand awareness, build your network, generate leads and conversions, and increase revenue? LinkedIn is a platform that’s often overlooked and for many businesses a missing link that could prove vital in their own […]
Your LinkedIn featured section is one tool that is crucial to your success on LinkedIn. It’s one of the first things your potential clients and prospective clients see when they visit your profile and it’s a place you can showcase important events coming up and some of your key highlights and achievements. There are a […]
LinkedIn makes planning and promoting both online and offline events a breeze. Let’s start by looking at why you might want to do it in the first place. You’re already investing a lot of time and effort into making sure your profile is robust, building out your network, creating and sharing content so make sure […]
LinkedIn is a great place to engage with a community of people in your chosen industry, engaging with your connections should involve; Sharing stories, advice and information that resonates with those people in your field of expertise. It’s the ultimate way to foster relationships and spark conversations. If you’re looking for different ways to get […]
Are you searching for ways to stand out in a noisy online world? Are you wondering how some of the leading companies use LinkedIn to achieve their goals? Do you want to create a stronger presence on LinkedIn? The answer to those questions is….. You need to increase your visibility! With LinkedIn becoming more and […]
You don’t have to be very old to remember that there was a time when almost no business networking happened online. The social media phenomenon was in its infancy and was largely just that – social. Keeping up with friends and family, not making business connections. In fact, back then most business people would have […]
A friend of mine recently moved to a new city. Not long after arriving in his new hometown it turned out he needed to get new tyres for his car. How to find the best deal and good service? He had a few options: grab the local weekly community newspaper and check out the […]
Content for content’s sake is a waste of time for the writer and the audience. I’ve been helping businesses with social media marketing for well over a decade, mostly on LinkedIn, so I’ve been keeping a close watch on the way content is used on this platform. My work focuses on helping business owners and […]
LinkedIn has evolved significantly since its launch in 2003. With over 750 million members to date, LinkedIn is the largest professional networking site in the world. Utilised for a plethora of reasons, whether it be job searching, recruiting, networking, or building your personal brand to leverage yourself as an influencer – LinkedIn is the world’s […]
So you want to become an influencer? Congratulations! Now for the big question – what is it that you want to be influential about? Defining your personal brand and determining what it is you want to be known for is an essential strategy for success. Don’t skimp on this part, or you’ll be setting yourself […]
If you’ve not used Inmail before here’s a quick explanation. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. If you still have a free LinkedIn account you will be charged a fee for each Inmail. If you are a Premium member […]
To all the readers out there who use content marketing consistently, I have a question for you – do you know where the content marketing industry is moving? If you don’t stay updated on this front, how will you adjust your own content marketing strategy and aim for growth and better results? Sure, you can […]
Without a doubt, technological advancements and a shift in buyer attitudes have transformed the way businesses interact with their leads and customers. Much like handwritten notes and letters, face-to-face meetings are history and certainly no longer in vogue. With the entire sales process happening online, cold-calling is nearly done and dusted in the business world […]
A marketing campaign is necessary to help an individual or a business reach a defined goal during a specific time. The more definitive the goal is, the better your chance of meeting it because it helps to keep you focused. Creating a successful marketing campaign is possible to do on a budget. By using the […]
If you’ve ever wondered what people who’ve used your product/service really think about it, then chances are – prospective clients are wondering the same! It’s called review marketing. Client testimonials are not only necessary; they are an integral key aspect of any brand, especially if your business is web-based. WHY? If someone has stumbled […]
If you’ve noticed your engagement decreasing all of a sudden and your followers are dropping like flies, I’m sorry to report, maybe you have become a victim of the dreaded social media shadow ban. The shadow ban is now taking place across the big social media platforms including LinkedIn, Twitter, Facebook and Instagram. And if […]
BIG MISTAKE: Does this scenario sound similar to you? You’ve been on social media for a long time, pouring your time and energy into creating content that’s not really getting you “anything”. And by anything you mean sales, don’t you? There are a few big mistakes business owners make when it comes to social media […]
I can’t tell you how many people ask me – how do I find my message? While to some it might be easy to explain what their message, many (many) business owners struggle with this and are confused when it comes to their marketing message. When I ask business owners what they think it is, […]
Content … there’s a huge amount of it out there on the internet. Wouldn’t you agree? So how to do you stand out in the sea of words, videos, infographics, images and podcasts? Well, I’ve got a few tips for you. I’ve been running a LinkedIn Influencer challenge to my VIP list and one of […]
Social media, love it or loathe it, is one of the major ways we as business owners stand out there in a sea of competition. It helps people get to know us. It helps them understand who we are, what we do and why we get up in the mornings. It shows people how we […]
The key to influencing your customers buying decisions is by how you make them feel about you and your brand. There’s a well-known saying from American poet, memoirist and civil rights activist, Maya Angelou: “I’ve learned that people will forget what you said, and forget what you did, but never forget how you made them feel.” The […]
There’s so different many ways to watch videos on social media. With the advent and popularity of Live-Stream video such as Facebook Live, Facebook Spaces, 360 video, VR, AR, multi-camera, aerial, Instagram Stories, Instagram Live, Facebook Stories and Twitter video, it’s not always easy to determine the right type of social media platform that will […]
Brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. Reis and Trout’s bestselling book titled Positioning: The Battle for Your Mind, suggests the goal for brand positioning is to identify and “lead” […]
With so many tools available to assist us in our business, video is one of those “must-have” tools that a lot of small business owners still struggle to leverage. It usually comes down to these three factors: They don’t have the time to get started or finish their video They don’t have the right video […]
If we want to succeed in the game of entrepreneurship, there’s one key thing we must learn: The Secrets of the Entrepreneur Mindset. We are born with unique gifts and talents. All of us have something special we can share with the world but often what inhibits our greatness is not having the appropriate Mindset […]
What is “Brand Positioning”? Quite simply, brand positioning is the process of positioning your brand in the minds of your ideal audience to create attraction with your clients or customers. Brand positioning can also be referred to as a brand strategy, or brand positioning. Brand positioning occurs whether or not a company is proactive in developing a position, […]
We all know Social Media can be an incredible tool for creating business opportunities and lead generation. However, it seems even still after 11 years Social Media platforms, such as Facebook and Twitter launched, very few of us understand how to use Social Media effectively as part of our branding and marketing activities. Here’s […]
Let’s get real friends – In business, trust is everything. With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home. Your ability to market your business online and build a strong follower base to generate leads is a testament to how you can create trust with […]
