Content Marketing on LinkedIn is all about connecting with a defined audience, building trust and keeping them engaged so that they ultimately become clients. So, one of the questions our clients ask most frequently is “What is the secret to getting more engagement on LinkedIn?” That’s a vital question and sometimes our clients are a […]
In 2020 and 2021 there’s been a huge surge in the volume of online content claiming to be “thought leadership”. But is it really? LinkedIn’s research shows that 63% of buyers feel that thought leadership “is important in providing proof that an organization genuinely understands or can solve your specific business challenges”. The problem is […]
Let’s get real friends – In business, trust is everything. With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home. Your ability to market your business online and build a strong follower base to generate leads is a testament to how you can create trust with […]
