You’re pouring so much energy into your LinkedIn lead generation efforts, but how do you know if it’s paying off? You need data and keen analysis to decide what you do next. In this article, we discuss how to measure what matters on LinkedIn. Measure what matters Here’s the good news: LinkedIn gives you excellent […]
If you and your team aren’t repurposing your content into various formats for different channels, you’re considerably reducing the return on investment when it comes to content creation. It’s like buying a new car and never taking it for a proper spin. So, after crafting quality content for your audience, don’t just leave it in […]
As the CEO and founder of a LinkedIn marketing agency, I appreciate the significance of every detail involved in creating successful events. Over the years, I have refined and enhanced my processes with each event, resulting in remarkable experiences that continue to improve. However, I am aware that generating excitement for online events can pose […]
LinkedIn proves to be an invaluable resource for anyone seeking to expand their professional network. With a staggering 930+ million users, it offers a splendid platform for forging connections with potential clients, partners, and industry thought leaders. Unlike other social media platforms, LinkedIn specializes solely in business-related content, encompassing the display of one’s experience and […]
Ever wondered how some LinkedIn posts effortlessly captivate and engage their audience? Are you longing for your posts to grab the attention they truly deserve, but don’t know where to begin? Fret not, for I am here to lend a hand. Becoming a LinkedIn influencer is no overnight success story, my friend. The truth is, […]
Hey there! Let’s get real for a moment. Is your business unleashing the full potential of LinkedIn? Are you harnessing its power to boost your brand’s visibility, expand your network, snag leads and conversions, and ultimately drive up your revenue? If not, you’re missing out on a golden opportunity that could be a game-changer for […]
In the realm of B2B marketing, LinkedIn reigns supreme as the ultimate social media platform. However, the methods of utilising it effectively have undergone significant transformations over the past couple of years. As a result, we’re delving into the world of LinkedIn engagement and exploring the best practices to optimise your presence in 2023. LinkedIn […]
LinkedIn has undergone significant changes since its launch in 2003, much like other major social media platforms. With over 900 million members, it is crucial to have a presence on LinkedIn and utilise the available tools to enhance your business, skills, and reputation. As a business owner, you should consider using the following LinkedIn features: […]
I’m not going to use up space in this post trying to persuade you to use video on LinkedIn. The jury is long since in on that issue and I’ve written about it elsewhere. Simply put, including video in your LinkedIn content mix will boost engagement substantially. All the research, my own experience and that […]
The key to influencing your customers buying decisions is by how you make them feel about you and your brand. There’s a well-known saying from American poet, memoirist and civil rights activist, Maya Angelou: “I’ve learned that people will forget what you said, and forget what you did, but never forget how you made them feel.” The […]
Let’s get real friends – In business, trust is everything. With trust, you’ll have customers (or clients) for life. Without trust, you may as well pack up and go home. Your ability to market your business online and build a strong follower base to generate leads is a testament to how you can create trust with […]
